Zhejiang Geely Holding Group is preparing a major internal reshaping under its new “Geely One Strategy.” The plan will focus company resources on its Hong Kong-listed unit, Geely Automobile Holdings. The move aims to make the group simpler, faster, and more efficient in global operations.
The update comes from Chairman Li Shufu, who spoke at an industry forum on Saturday. His comments were reported by Bloomberg and confirmed the company’s long-term plan to restructure its wide network of businesses.
Li said the group will shut down, merge, or restructure some of its internal units. This is part of a broader effort to remove overlap inside the company. He explained that many smaller entities under Zhejiang Geely Holding Group will be reviewed and adjusted.
The goal is to reduce complexity. Li said the company wants to build a cleaner structure. He added that the core focus will be strengthening Geely Automobile Holdings as the main platform for growth.
However, he did not name which units will be affected. The process is expected to happen step by step. The company will look at each part of its structure and decide if it should continue, merge, or close.
The “Geely One Strategy” is designed to improve speed in decision making. It also aims to cut costs and improve efficiency in production and management. Industry experts say such moves are common when large groups expand too quickly across different markets.
Li also spoke about the company’s long-term direction. He stressed safety, quality, and engineering strength as key values. He said car makers must fully understand product design, not just build vehicles quickly.
He explained that every design choice in a car affects real lives. Because of this, he said companies should avoid shortcuts in development and manufacturing. His comments highlight Geely’s focus on safety standards as it grows globally.
Global partnerships remain a key part of the strategy. Li pointed to cooperation with Volvo Cars and Renault. He said international partnerships help Geely learn new technology and expand its market reach.
The company has built a large global network in recent years. Its brands operate across Europe, Asia, and other regions. This includes ownership stakes and joint projects with well-known automakers.
Geely’s rise in the global auto market has been fast. Last year, the company passed both Honda Motor and Nissan Motor in total vehicle sales. This marked a major shift in the global ranking of car makers.
The company is now aiming even higher. Its long-term target is to become one of the world’s five largest automakers by the end of this decade. To reach this goal, Geely is focusing on efficiency, electric vehicle development, and global expansion.
Analysts say the restructuring could help Geely reduce internal delays. A simpler structure may also help the company respond faster to changes in the electric vehicle market, where competition is increasing worldwide.
At the same time, the company is under pressure to maintain quality while growing quickly. Li’s comments show that Geely wants to balance speed with safety and engineering discipline.
Geely’s portfolio already includes multiple brands and joint ventures. These assets give the company access to different markets and technologies. However, managing such a large system also creates complexity, which the new strategy aims to fix.
The next steps of the restructuring will be closely watched by investors and the global auto industry. The changes could shape how Geely competes with other major carmakers in the coming years.
