Western Australia’s Coral Coast tourism industry is reeling from mass cancellations and significant financial losses in the wake of ex-Tropical Cyclone Narelle. Exmouth operators Adam and Jodie Moir have reported a staggering $330,000 loss for their whale shark tour business alone, illustrating the severe impact on local enterprises. The usually vibrant town of Exmouth, a popular hub for snorkelling and other tourist activities, is now described as quiet, with a noticeable absence of the typical early April tourist rush.
In response to the crisis, the WA government has pledged $1.45 million in aid, offering one-off payments of up to $20,000 for businesses, depending on their number of employees. Additionally, vouchers providing a 50 per cent discount on selected tours and experiences along the Coral Coast, stretching from Cervantes to Exmouth, are being offered to stimulate visitor numbers. Tourism Minister Reece Whitby acknowledged that while this initial assistance is a step forward, further support would be necessary for businesses facing prolonged recovery challenges.
Despite the government’s efforts, major hurdles persist for affected businesses. Adam Moir emphasized that the primary issue is a critical shortage of accommodation, with many caravan parks unable to open due to power outages and damage. The Exmouth airport, which sustained heavy damage, has reopened on a reduced schedule, further complicating access. Jodie Moir highlighted the knock-on effect on the workforce, predominantly working holiday-makers, many of whom are being forced to leave due to a lack of work, jeopardizing their visa requirements for regional employment.
Tourism Minister Whitby is actively exploring solutions for the accommodation crunch and considering lobbying the federal Department of Home Affairs to amend visa requirements for impacted backpackers. This move is supported by Evan Hall, CEO of Tourism Council WA, who advocates for special allowances to ensure these vital workers can secure their second and third visas. The long-term viability of businesses in the region hinges on swift and effective recovery efforts to prevent further dire consequences for the Coral Coast’s tourism sector.
