China is experiencing a surge in international tourists ahead of the New Year holidays. Southeastern cities, including Xiamen, are welcoming more visitors thanks to visa-free transit programs and improved travel services.
The increase in arrivals reflects a growing interest in China’s cultural and scenic attractions. Tourists are exploring historic sites, coastal landscapes, and urban experiences in cities that are easier to access thanks to streamlined travel procedures.
Visa-free transit policies have simplified travel for many international visitors. Tourists can enter certain cities without applying for traditional visas, making short-term trips more convenient and appealing. This policy has boosted tourism in key hubs across southeastern China.
Travel services have also improved, helping visitors navigate local transport, accommodations, and attractions. Enhanced airport facilities, online booking platforms, and multilingual support contribute to smoother travel experiences for international guests.
Xiamen and other coastal cities are benefiting from this influx. The cities offer beaches, cultural sites, and culinary experiences that attract both leisure travelers and families seeking holiday getaways. Hotels report higher occupancy rates, and local businesses see increased spending.
Experts say the surge in tourism is part of a broader trend of recovery in China’s travel sector. International visitors are returning after pandemic-related restrictions eased, with many eager to experience cultural festivals and seasonal events.
Tour operators note that improved infrastructure is also a factor. Efficient airport operations, reliable public transport, and tourist-friendly services make China’s southeastern cities more accessible and enjoyable for visitors.
The New Year holidays are traditionally a peak travel period. This year, authorities expect higher passenger numbers at airports and popular tourist sites. Planning ahead and booking accommodations early is recommended for international travelers.
Travel experts also highlight the appeal of combining leisure and cultural activities. Tourists can enjoy local festivals, historic landmarks, and natural scenery within easy reach of major cities, creating a rich travel experience.
Overall, China’s southeastern cities are emerging as key destinations for international tourists during the New Year holidays. Visa-free programs, improved services, and attractive attractions are helping the country attract more global visitors and support local tourism growth.
