Harbin in Heilongjiang province will host the 2025 Global Tourism Economy Forum (GTEF) from December 15 to 17. This marks the first time the event is held outside Macao. Over 1,000 global tourism leaders are expected to attend, highlighting China’s evolving tourism landscape.
The forum will serve as a platform for industry experts, policymakers, and business leaders to discuss trends, innovations, and opportunities in the global tourism economy. It will also spotlight China’s strategies for sustainable growth, destination marketing, and travel infrastructure development.
Hosting GTEF in Harbin underscores the city’s growing importance as a tourism hub. Known for its winter attractions, ice festivals, and cultural heritage, Harbin provides a showcase for innovative tourism experiences. Leaders will explore how cities beyond traditional centers can drive domestic and international travel.
The event agenda includes keynote speeches, panel discussions, and networking sessions. Participants will have the opportunity to exchange insights on tourism investment, digital innovation, and eco-friendly practices. Exhibitions and showcases will feature emerging trends, products, and services shaping the global tourism industry.
Officials highlight that moving GTEF to Harbin reflects China’s commitment to expanding tourism across regions. By hosting international leaders in a mainland city, the forum demonstrates the potential of secondary destinations to attract global attention and investment.
Tourism experts say GTEF 2025 will also provide a platform for collaboration between government agencies, businesses, and local communities. Discussions are expected to focus on sustainable tourism development, enhancing visitor experiences, and promoting economic growth through travel.
The Harbin forum arrives at a time when China’s tourism sector is recovering strongly. Domestic and inbound travel are on the rise, with cities leveraging cultural, natural, and seasonal attractions to draw visitors. GTEF 2025 will help amplify these efforts on a global stage.
Attendees will gain insights into market trends, emerging technologies, and strategies to improve operational efficiency in tourism services. The forum encourages partnerships and investment that support long-term growth while prioritizing sustainability and cultural preservation.
Hosting GTEF outside Macao for the first time also highlights the diversification of China’s tourism industry. Harbin’s selection demonstrates that cities across the country can host international events, attract global leaders, and showcase their tourism potential.
Overall, GTEF 2025 in Harbin is set to strengthen China’s position in the global tourism economy. By bringing together more than 1,000 leaders, the forum will foster knowledge exchange, investment opportunities, and innovation. It signals China’s ambition to expand its tourism influence beyond traditional hubs while promoting sustainable and inclusive industry growth.
